Unlikely bedfellows: HR and economicsInputs from behavioural economics have direct business implications for HRBy Tracey White11/14/2016|Canadian HR Reporter|Last Updated: 11/14/2016 How people make choices is the focus of a new field of research that marries psychology and economics. Known as behavioural economics, it offers human resources practitioners an evidence-based framework to design and deliver services. And Julian House is a leading Canadian expert. “Around the world, organizations in the private, public and non-profit sectors are demonstrating the value of a more nuanced understanding of human behaviour. Their work shows that behaviour is incredibly complex, influenced by seemingly small factors in the context surrounding a decision. Adopting a scientific approach to behaviour change is an effective way to improve outcomes,” he said. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.