Syncrude innovates: keeps recognition fresh

Recognition programs need ongoing maintenance
By Bob Nelson
|Canadian HR Reporter|Last Updated: 04/29/2004


otivation is a moving target. Just when you think you have it figured out, something changes and it seems broken again. This is a big reason why you can’t set up a single recognition or rewards program and expect it to work for everybody forever. People’s expectations change. Programs get stale.

Syncrude, one of Canada’s largest energy companies, headquartered in Fort MacMurray, Alta., is an example of an organization looking for innovative ways to revitalize recognition.