Syncrude innovates: keeps recognition freshRecognition programs need ongoing maintenanceBy Bob Nelson01/12/2004|Canadian HR Reporter|Last Updated: 04/29/2004 Motivation is a moving target. Just when you think you have it figured out, something changes and it seems broken again. This is a big reason why you can’t set up a single recognition or rewards program and expect it to work for everybody forever. People’s expectations change. Programs get stale.Syncrude, one of Canada’s largest energy companies, headquartered in Fort MacMurray, Alta., is an example of an organization looking for innovative ways to revitalize recognition. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.