If the pitch is total rewards, flex benefits are the home runHR needs to ensure benefits are practical, relative and meaningful to employeesBy Jacqueline Taggart and Joy Sloane02/23/2004|Canadian HR Reporter|Last Updated: 05/20/2004 Like the mythical phoenix rising from the ashes, every few years corporate HR departments (and their advisors and consultants) are destined to unveil the latest and greatest innovation guaranteed to reinvent the work environment. In many cases these innovations are well-intended and do improve working conditions, but is it too cynical to question the predictability of the cyclical nature of these inventions? Maybe this cycle of innovation is related more to product lifecycles than to any real underlying strategic change. Whatever the real drivers may be, it is true that some of these ideas offer real benefits to organizations and employees and one of these is total rewards. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.