Corporate social responsibility belongs with HRThe triple bottom line merges social, environmental and economic performance, and HR is best positioned to pull it offBy Adine Mees and Jamie Bonham04/05/2004|Canadian HR Reporter|Last Updated: 05/20/2004 Even if it is not mentioned by name, corporate social responsibility (CSR) is the talk of the town in corporate circles these days. In the wake of corporate ethics meltdowns such as Enron and WorldCom, a rise in social activism and the pioneering performance of CSR leaders, serious questions are being asked about the role of corporations and how they can add to the greater good of everyone, not just shareholders.But what is CSR? Traditional business focus is on the bottom line — economic performance. CSR expands this narrow focus to incorporate what is commonly referred to as the triple bottom line: social, environmental and economic performance. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.