Corporate social responsibility belongs with HR

The triple bottom line merges social, environmental and economic performance, and HR is best positioned to pull it off
By Adine Mees and Jamie Bonham
|Canadian HR Reporter|Last Updated: 05/20/2004

Even if it is not mentioned by name, corporate social responsibility (CSR) is the talk of the town in corporate circles these days.

In the wake of corporate ethics meltdowns such as Enron and WorldCom, a rise in social activism and the pioneering performance of CSR leaders, serious questions are being asked about the role of corporations and how they can add to the greater good of everyone, not just shareholders.

But what is CSR? Traditional business focus is on the bottom line — economic performance. CSR expands this narrow focus to incorporate what is commonly referred to as the triple bottom line: social, environmental and economic performance.