Anti-work forces are at play (Editorial)

By John Hobel
|Canadian HR Reporter|Last Updated: 06/28/2004

Beware. Advertisers are trying to stop your employees from coming to work.

Despite all HR’s work to promote work ethics, employee accountability for goals, and dedication to innovation, quality and productivity, there are some who preach otherwise. They want employees to take an easier road through life, slack off and enjoy the good times, preferably with a beer.

Where advertising once spoke to employees about hard work and wise planning toward the goal of Freedom 55, today subversive anti-work propaganda is in high gear. Take the new Labatt slogan, “Less work is more play,” complete with absentee-encouraging video shoot. (If only corporate training videos could have a rock soundtrack.)