Facebook experiments with job posting tab for employers

Will it upend LinkedIn’s domination of social media recruitment?
By John Dujay
|Canadian HR Reporter|Last Updated: 02/13/2017
Sheryl Sandberg, COO of Facebook, speaks in Paris on Jan. 17. The company is entering the recruitment game with a new jobs tab. Philippe Wojazer (Reuters)

LinkedIn may enjoy considerable popularity as an employment-oriented social networking service, but it looks like Facebook is hoping to get in on the action.

The social network recently announced it would launch a new page tab for companies that want to recruit talent directly through their Facebook pages. The jobs tab quietly appeared late in 2016 in a test-run for the company.

“Based on behaviour we’ve seen on Facebook — where many small businesses post about their job openings on their page — we’re running a test for page admins to create job postings and receive applications from candidates,” said a spokesperson.