Trainers mature into business partners

Prior to new certification, ASTD rolls out competencies for the profession
By Uyen Vu
|Canadian HR Reporter|Last Updated: 07/12/2004

A training professional in today’s business market has to help organizations innovate and do more with less. She would have to understand an organization’s business, speak its language and demonstrate the business value of training investment.

That’s according to a competency study recently published by the American Society for Training and Development (ASTD). Although training professionals continue to spend most of their time designing and delivering training, they’re also increasingly occupied with more strategic functions such as facilitating organizational change, managing organizational knowledge, or career planning and managing talent, the study finds.

Jennifer Naughton, manager of the ASTD study and certification program, said the study will form the backbone for a new certification program that the association will roll out in 2006.