Trades tackle image problemTrades have become so sophisticated that many require high levels of math and reading comprehension, says executive director of Canadian Apprenticeship ForumBy Uyen Vu10/11/2004|Canadian HR Reporter|Last Updated: 10/11/2004 Whenever he’s asked why there needs to be a campaign to promote the status of the skilled trades, Keith Lancastle only has to think of comments he too often hears from parents:“My son is not doing well in school. He is taking remedial math and has difficulty reading. Maybe he has a career in the skilled trades,” is how the conversation often starts.Lancastle, executive director of the Canadian Apprenticeship Forum, wants to dispel that notion. The trades have become so sophisticated that many of them, Lancastle explains, require high levels of math and reading comprehension. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.