Trades tackle image problem

Trades have become so sophisticated that many require high levels of math and reading comprehension, says executive director of Canadian Apprenticeship Forum
By Uyen Vu
|Canadian HR Reporter|Last Updated: 10/11/2004

Whenever he’s asked why there needs to be a campaign to promote the status of the skilled trades, Keith Lancastle only has to think of comments he too often hears from parents:

“My son is not doing well in school. He is taking remedial math and has difficulty reading. Maybe he has a career in the skilled trades,” is how the conversation often starts.

Lancastle, executive director of the Canadian Apprenticeship Forum, wants to dispel that notion. The trades have become so sophisticated that many of them, Lancastle explains, require high levels of math and reading comprehension.