Health promotion ROI better when targeting staff at risk

Health assessments help firms target at-risk employees
By Lydia Makrides
|Canadian HR Reporter|Last Updated: 11/19/2004

Comprehensive workplace wellness programs not only lower health-care and insurance costs, they also decrease absenteeism and improve performance and productivity.

Though any wellness and fitness promotion should have a beneficial impact on an organization’s bottom line, conducting health assessments enables organizations to identify at-risk employees and develop targeted wellness and fitness strategies that result in even higher returns on investment.

A study conducted in Nova Scotia by the Atlantic Health and Wellness Institute, Aventis Pharma and Atlantic Blue Cross Care demonstrated that for every dollar spent on a health promotion program designed to reduce the risk of heart disease and stroke, $1.64 was saved, with returns as high as $3.35 for smokers and close to $4 for a limited number of blue-collar employees with three to five risk factors.