The much-maligned mission statement (Guest Commentary)

Let’s stop complaining about them and use them properly
By Ken Keis
|Canadian HR Reporter|Last Updated: 10/25/2004

If an organization does not have a written vision that is embraced by all of its members, profits and productivity suffer. Organizations professing to believe in their vision and mission statements, but which do not practise their values, are worse off than companies with no direction at all. Saying one thing to employees and doing another kills a company’s credibility and causes employee commitment and productivity to nose-dive.

Here are the results of interviews with 500 employees and managers.

•About 95 per cent of the employees interviewed said the organization’s vision, mission, and values were very important to them.