Recruiting on principle: Selling a company’s values

Ethical employees attracted to ethical employers
By Jeff Holloway
|Canadian HR Reporter|Last Updated: 11/22/2004

It’s a given that most companies seek to hire ethical, principled people. It is also true that job candidates who possess these attributes look for similar qualities in an employer. Indeed, the strongest candidates will want to make certain they align themselves with organizations that treat employees with respect, maintain high professional standards and have a reputation for integrity.

Companies that can stake this claim have a clear advantage in attracting the best candidates. But organizations must effectively convey core beliefs during the recruitment process to hire individuals who are not only well-qualified but also share these values. To build a recruiting strategy based on defining principles, companies should first take stock of exactly how convictions are embodied, and then make sure to emphasize these points when interviewing applicants.

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