A place for people and growth

How two ‘employers of choice’ sell their reputation
By Uyen Vu
|Canadian HR Reporter|Last Updated: 11/22/2004

Well before recruiter Jeff Vainio joined CNC Global in April, he was already familiar with the company.

The Toronto-headquartered information technology recruiting firm had a reputation in the industry for ethical conduct: practices like interviewing every jobseeker, checking references before recommending a candidate and keeping personal details confidential.

“In terms of work ethics, at the agencies where I’ve worked before, there was a lot of dog-eat-dog sort of thing. Sometimes co-workers went behind your back to get a placement, but here everything’s by the book, which was what I liked about it,” said Vainio.