Enterprising career contest steers recruits to top jobsEnterprise Rent-A-Car’s creative recruitment program key to success in tight labour marketBy Vincent WongCanadian HR Reporter|Last Updated: 04/07/2003 Unemployment is at an historic low. Competition for top university graduates is fierce. What is a recruiter to do? Hold a contest!Enterprise Rent-A-Car has gained the reputation for being a great place to work. In fact, in 1999, Fortune magazine named Enterprise as one of the “100 Best Companies to work for.”With a solid retention strategy in place through a management-training program, the challenge in 2000 was: how to communicate the benefits of the firm and attract the right people, given the exceptionally fierce recruiting environment in Canada and the United States. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.