Creativity key to attracting high-tech professionals

Innovative recruitment campaign results in 60 new hires and low turnover
By Susan Pahl
|Canadian HR Reporter|Last Updated: 07/21/2003

Developing an effective recruitment and retention strategy is particularly important in industries like telecommunications and computing where there is a vast shortage of qualified job candidates.

Companies stand a much better chance of attracting and retaining employees if they can prove that they offer an atmosphere where people can grow both professionally and personally.

Last year, UUNET, an Internet provider, developed a strategy that called for both unique and aggressive marketing techniques, along with a strong emphasis on the value and benefits of working for the company.