Benefits providers strive to meet clients’ wellness needs

Most of the big names have made new moves into wellness and health promotion
By David Brown
|Canadian HR Reporter|Last Updated: 09/14/2006

There is change afoot among Canada’s benefits providers. Seems they’ve heard the anguished cries of exasperated HR departments struggling with unmanageable benefit rate increases, and are exploring new, unconventional remedies to prevent, not cure, the pain.

In the last year or so, most of the big shops have made new moves into wellness and health promotion, offering products and services (such as online health assessments), partnering with other wellness experts and mining claims data for clues about potential wellness solutions.

A year ago, Manulife Financial launched its “Health for Life” products, a new suite of tools for clients interested in wellness and health promotion, including a new partnership with EAP provider Wilson Banwell, an online health library and health risk assessment.