HR gains from knowing how schools prepare students for the job hunt

Employers and students benefit from being prepared
By Jeremy O'Krafka
|Canadian HR Reporter|Last Updated: 04/28/2005

For an employer recruiting entry-level talent, campus recruitment can be a goldmine. With more than 260,000 young people graduating from post-secondary education programs across Canada every year, there is no other venue that offers such a significant number of trained and skilled prospects.

What’s more, an effective campus recruitment program can help employers plant the seeds for the “employer of choice” message.

But one of the challenges that employers face is managing student expectations. “Why don’t students get what a great opportunity I’m offering?” is a complaint one hears from employers from time to time.