Recruiting the four generations

Different generations require different tactics from employers looking for talent
By Giselle Kovary and Adwoa Buahene
|CHRR, Report on Recruitment & Staffing|Last Updated: 09/18/2006

Recruitment has evolved into a complex courtship ritual, one in which both recruiters and candidates try to avoid major faux pas while seeking to impress — employers with their career opportunities, exciting projects and benefits and candidates with their competence, charisma and commitment.

Now layer on the fact that the workforce is comprised of four distinct generational identities — traditionalists, baby boomers, Generation X and Generation Y — each shaped by differing life-defining events and motivated by different needs and wants.

Recruiters who use a one-size-fits-all approach to attracting new employees ignore the unique requirements of each group. To attract high performing employees from all the generations, organizations must create an integrated recruitment strategy that speaks to all four generations.