Don’t count on brainstorming creativity

Creativity key to success in a knowledge economy, but few HR departments are ready to unleash it in their workforces, says innovation guru
By Uyen Vu
|Canadian HR Reporter|Last Updated: 09/14/2006

They’re not words this group’s used to hearing — at least not as bluntly as Fredrik Haren delivered them as he addressed a roomful of human resource executives in Toronto.

“You suck,” he told the room, not once or twice, but three times. “You are totally predictable.”

Predictable because Haren, a Swedish consultant and speaker on innovation and creativity in the business world, had indeed predicted the answers the audience offered in response to his creative thinking exercises.