Keep employees on board throughout a crisis to keep your reputation buoyantCommunicating with staff is essential to weather the stormBy Leslie Hetherington10/24/2005|Canadian HR Reporter|Last Updated: 10/25/2005 Traditionally, many PR practitioners and communicators advised clients to manage the range and scope of communications in a crisis, as much as possible. “However, in the 24/7 borderless world of the Internet, wireless communications and now photo phones, containment is not only impossible but also dangerous,” says Bart Mindszenthy, partner with Mindszenthy & Roberts, a Toronto-based consultancy founded on crisis and issues management. “The challenge is to rapidly develop and relay responsible messaging to all key stakeholders, especially employees.”Regina-based Warren Bickford, chair of the International Association of Business Communicators, concurs. “During a crisis, when public inquiry intensifies and is magnified by the web, you need to keep employees informed to minimize panic, distrust and rumors,” says Bickford. “It’s also imperative that an organization use its employees as ambassadors and leverage their expertise to sustain its reputation.” To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.