It’s all in the pitchYes, non-tech firms can compete successfully in the high-tech hiring gameBy Dianne KingCanadian HR Reporter|Last Updated: 04/07/2003 It’s no longer news. Organizations across the country are crying out for skilled information technology resources while demand continues to outstrip available supply.Nationwide, the shortfall has been estimated at no fewer than 20,000 unfilled jobs, a figure the Information Technology Association of Canada predicts will to swell to 50,000 within a few years. Massive technology requirements worldwide, competitive hiring and global brain drain are just a few of the factors that have contributed to the crunch situation within the IT hiring arena.With this ever-increasing demand, salaries are escalating and the technology workforce continues to be highly mobile. IT professionals are changing jobs every 18 months on average. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.