Good stories aren’t just for kindergarten (Guest Commentary)

A well-placed story can take a presentation to the next level and connect with the audience in a meaningful way
By Ron Crossland
|Canadian HR Reporter|Last Updated: 03/13/2006

Good storytelling is like Velcro. Velcro works by joining one side of hooks with another side of loops, and well-told stories are the hooks and loops that help information stick in the audience’s mind.

When it comes to leadership communication in the business realm, a well-placed story can help a speaker really connect with employees and spice up bland presentations. Consider the following examples.

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