Moving beyond the mission statement (Guest commentary)

‘Innovation’ and ‘creativity’ shouldn’t be confined to the wall in reception
By Michael Rosenberg
|Canadian HR Reporter|Last Updated: 04/10/2006

It was one of those rare moments of candour you get when dealing with senior management. “I know that our mission statement talks about innovation and creativity,” an executive once hesitantly told me. “But we really don’t want people thinking outside the box. We just want to make the box cheaper.”

Translation? She wasn’t really interested in innovation and creativity. She just wanted to keep costs down. What this conversation demonstrated to me was that for many individuals and organizations there is no clear understanding about what innovation and creativity mean in a business sense and there is a fear attached to new ideas.

In 2002 the