The gentler side of corporations (Web sight)

Encouraging employee volunteerism and promoting corporate social responsibility
By Ann Macaulay
|Canadian HR Reporter|Last Updated: 04/10/2006

Many employers are seeing the benefits of encouraging employees to spend time and effort volunteering in their communities. Just as individuals are motivated by a mix of altruism and self-interest in doing volunteer work, businesses often combine a desire to give back to the community and be seen as good corporate citizens with the benefit of improving employee morale and building team spirit. Other frequently cited bonuses in encouraging employees to become involved in volunteer work include the ability to attract and retain high-quality employees and make a positive impact on employee productivity. The following websites take a look at how organizations can encourage employee volunteerism and promote corporate social responsibility.

A framework for action

www.imagine.ca