In the dark about corporate social responsibility practices

Gap exists between what businesses do and what consumers know about
||Last Updated: 04/28/2006

Canadian consumers, despite their claim to be paying attention to corporate social responsibility issues, are in the dark about the specific practices companies adopt, a recent poll found.

An Ipsos Reid poll of 1,000 individuals found that 68 per cent of Canadians pay attention to issues related to corporate social responsibility.

The same poll found that 76 per cent of 141 Canadian companies are actively engaged in these kinds of activities. However, the Canadian public is largely unaware of these initiatives.