Gap exists between what businesses do and what consumers know about
Canadian consumers, despite their claim to be paying attention to corporate social responsibility issues, are in the dark about the specific practices companies adopt, a recent poll found.
An Ipsos Reid poll of 1,000 individuals found that 68 per cent of Canadians pay attention to issues related to corporate social responsibility.
The same poll found that 76 per cent of 141 Canadian companies are actively engaged in these kinds of activities. However, the Canadian public is largely unaware of these initiatives.
Only one-third of Canadians said they know of any companies in Canada that have corporate social responsibility practices. The one exception appears to be Albertans, with about one-half of them saying they know of companies engaged in these types of initiatives.
Regionally, Atlantic Canadians and Quebeckers are more likely to report that they pay attention to corporate social responsibility issues than Canadians in other provinces, with three-quarters of residents saying they do so. Older Canadians are more likely to pay attention to these issues, with 79 per cent of Canadian over the age of 55 reporting that they do so, compared to 59 per cent of those aged 18-34 doing the same.
Similarly, education increases the likelihood someone will pay attention to these issues with 78 per cent of university graduates doing so, compared to 63 per cent of those with a high school diploma or less.
An Ipsos Reid poll of 1,000 individuals found that 68 per cent of Canadians pay attention to issues related to corporate social responsibility.
The same poll found that 76 per cent of 141 Canadian companies are actively engaged in these kinds of activities. However, the Canadian public is largely unaware of these initiatives.
Only one-third of Canadians said they know of any companies in Canada that have corporate social responsibility practices. The one exception appears to be Albertans, with about one-half of them saying they know of companies engaged in these types of initiatives.
Regionally, Atlantic Canadians and Quebeckers are more likely to report that they pay attention to corporate social responsibility issues than Canadians in other provinces, with three-quarters of residents saying they do so. Older Canadians are more likely to pay attention to these issues, with 79 per cent of Canadian over the age of 55 reporting that they do so, compared to 59 per cent of those aged 18-34 doing the same.
Similarly, education increases the likelihood someone will pay attention to these issues with 78 per cent of university graduates doing so, compared to 63 per cent of those with a high school diploma or less.
