Value of ‘new’ recognition overstated (Letter to the editor)

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|Canadian HR Reporter|Last Updated: 05/21/2006

In the April 10 edition of

Canadian HR Reporter

there were several interesting articles about recognition systems that supposedly demonstrate corporate social responsibility. For the most part the authors of these articles all overstated the case about the value “new” recognition (community-based activities and money) has over the “traditional” (compensation, perks and certificates) approach. Neither of these models, traditional or new, really affects employee productivity. They do, as the authors state, make the companies appear to be worthwhile, but they are still missing two key components if they really want to affect the workplace culture.