IBM’s ‘Extreme’ recruiting tactic

How Big Blue reaches out to young talent
By Uyen Vu
|Canadian HR Reporter|Last Updated: 11/22/2006

Nancy Wang always thought the only work she wanted to do was in academia. As a fourth-year computer science and biology student from the University of British Columbia, she was only interested in a job that would let her do research.

That was before she became one of 24 students across Canada taking part in IBM’s Extreme Blue program, a 14-week paid internship program it has offered since 2004 in Canada.

“I had this image of IBM as a very serious and corporate company,” said Wang. But after getting a taste of the innovation work and meeting and working with the IBM mentors while tackling her team’s project, Wang has thrown that image out.