PR doesn’t belong in HR

HR practitioners don’t have the time or skill set to deal with PR, but they have an important role to play in branding
By Shannon Klie
|Canadian HR Reporter|Last Updated: 11/16/2006

It’s not unusual to find internal communications within the HR department. Communicating what’s new in an organization to employees seems to be a natural fit for human resources, especially when it comes to benefits and issues that can affect an employee’s future.

“These are the people that are responsible for aligning the people strategy to the business strategy. For them to own and manage the communication with that group, just makes total sense,” said Jodi Macpherson, communication business leader at Mercer Human Resource Consulting.

In instances where internal communications reports to HR, it’s common to find a dotted line from that role to an overall public relations department. This is to ensure all the organization’s messages, either internal or external, are aligned and consistent, said Macpherson.