Firefighters most trusted professionals

CEOs, politicians and car salespeople among least trustworthy: survey
||Last Updated: 02/05/2007

Canadians still view car salespeople as shifty, untrustworthy types, looking to swindle a customer, while they overwhelmingly trust firefighters and nurses, according to a recent survey.

The poll of 1,000 Canadians, conducted on behalf of Sympatico.MSN, found that 93 per cent of respondents rate firefighters as trustworthy, followed by nurses (87 per cent), pharmacists (86 per cent), airline pilots (81 per cent) and doctors (80 per cent).

In comparison, only 21 per cent of Canadians polled by Ipsos Reid rated CEOs as trustworthy. The least trustworthy of all professionals in the "whom do we trust" survey were union leaders (19 per cent), local politicians (12 per cent), national politicians and car salespeople (both at seven per cent).