“Big” projects impress CEOs

By Chris McCarten
|Canadian HR Reporter|Last Updated: 09/04/2003

A friend of mine just became a new employee. In this instance the word “employee” is loosely defined since the job is on contract. Asking if it would turn into full-time employment, my friend just answered that “everyone is on contract today.”

According to consulting company McKinsey & Co., about 90 per cent of white-collar jobs are in jeopardy today. Consequently, there’s increasing pressure on the white-collar worker to demonstrate clearly, precisely and convincingly how he or she can add value.

Having spent my career in an agency environment, I’ve learned it isn’t the day-to-day activity that gets noticed, but the “big” event or the innovative ad campaign that wins praise from the CEO.