“Big” projects impress CEOsBy Chris McCarten10/23/2000|Canadian HR Reporter|Last Updated: 09/04/2003 A friend of mine just became a new employee. In this instance the word “employee” is loosely defined since the job is on contract. Asking if it would turn into full-time employment, my friend just answered that “everyone is on contract today.”According to consulting company McKinsey & Co., about 90 per cent of white-collar jobs are in jeopardy today. Consequently, there’s increasing pressure on the white-collar worker to demonstrate clearly, precisely and convincingly how he or she can add value.Having spent my career in an agency environment, I’ve learned it isn’t the day-to-day activity that gets noticed, but the “big” event or the innovative ad campaign that wins praise from the CEO. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.