Being green is hip, easy, profitable (Editor’s notes)

The environment tops Canadians' list of priorities
By Todd Humber
|Canadian HR Reporter|Last Updated: 03/25/2007

In the early 1970s, Kermit the Frog famously opined that “it’s not easy being green.” While he was singing the blues about his skin colour, Kermit would likely be crooning a very different tune today if he were talking about the environment.

That’s because an unprecedented wave of eco-mania is sweeping the planet that makes it very easy, popular and profitable to be green. Obvious signs of climate change, a staggering amount of scientific evidence and pop culture — led by the surprising success of Al Gore’s Oscar-winning

An Inconvenient Truth