Matching message to audience (Guest commentary)

Three different communication styles
By Roger Davies
|Canadian HR Reporter|Last Updated: 04/09/2007

Everybody knows the communication mantra: The message needs to be adjusted to suit the audience. That’s great in theory, but how can it be applied?

That’s exactly what communications firm McLuhan and Davies was wondering some 20 years ago when it asked the questions: How do people actually communicate? How do they process information? How do they, in fact, think?

We wondered if there was a connection between these communications questions and our studies in left- and right-brain research. Could the findings in some way be applied to the broad field of communication skills development?