Incentives not just for sales

Rewards can motivate employees across company
By Amy Cole
|Canadian HR Reporter|Last Updated: 08/08/2007

It’s a not-so-secret weapon that’s being used regularly by successful businesses worldwide.

To drive revenue and gain an edge on the competition, sales-driven organizations are providing perks and extra incentives to motivate their best people to meet ambitious sales targets.

This tactic to increase sales has proved successful for thousands of companies in North America. According to a 2002 survey by the Society of Incentive and Travel Executives of 145 organizations in the United States, 92 per cent of sales representatives cited rewards and recognition programs as their primary motivator for meeting targets.