Dawning of a new day at Suncor

Employee meetings incorporated humour and interaction to communicate change
By Shannon Klie
|Canadian HR Reporter|Last Updated: 10/17/2007

Last year, Suncor Energy’s oil sands operation in Fort McMurray, Alta., began a cultural shift. To bring employees onboard, the company’s communication team developed an award-winning series of employee meetings.

In taking a fun approach to employee communications, the meetings, titled Suncor’s Oil Sands: The Next Generation Sessions, won a Gold Quill award of excellence from the International Association of Business Communicators (IABC) in San Fransico.

“They had a strong, creative approach that looked at employee-member communication in a new way,” says Jeffrey Ory, the chair of the Gold Quill awards.