BlackBerry maker pick of the crop

Research in Motion offers fun, novel rewards
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 01/03/2008

Research in Motion (RIM) knows how to throw a birthday bash. In April 2004, the Waterloo, Ont.-based tech company, best known as the maker of the BlackBerry, invited its 5,200 full-time workers, plus one guest each, to a concert at a local auditorium to mark its 20th anniversary.

Employees didn’t know who would be taking the stage, so there was plenty of built-up excitement as the curtain rose and the Barenaked Ladies and Aerosmith performed a special private concert.

It’s that kind of novelty and fun that has helped put RIM on