If cash is king, rewards are queenWhy money can’t equal rewards when it comes to recognitionBy Razor Suleman12/03/2007|Canadian HR Reporter|Last Updated: 02/15/2008 If cash is king, rewards are queen — and everyone knows who rules the castle. Companies looking to drive long-term performance through incentives will find a much higher return on investment using rewards than with cash.This is not to discount the importance of compensating employees fairly. Compensation is a very important component in recruiting and retaining staff. But compensation is only the ante into the game. To get the most from employees in terms of engagement and performance, rewards typically bring the results employers want.Addressing hierarchy of needs To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.