Emerging benefits focus on flexibility

Flexible benefits, work arrangements the wave of the future
By Jason Kolysher and Christopher Westcott
|Canadian HR Reporter|Last Updated: 02/21/2008

As the labour shortage worsens, how can an employer woo new employees and convince them to settle in for a long-term relationship? Many employers are turning to a range of new benefits to stand out from the crowd.

But is a larger menu of benefits the solution? Research into employee engagement by Hewitt Associates shows the significance of benefits varies by age, but isn’t likely to be the determining factor when deciding whether to join or stay with an organization. But, if pay is competitive, work is interesting and managers are supportive, benefit programs can be persuasive.

That doesn’t mean an organization should offer what every other company is providing just to “keep up with the Joneses.” It’s important to identify current and future workforce needs and design programs to meet those needs.