Getting the most out of online job ads

Targeted, clearly written ads get most bang for the buck
By Rich Milgram
|CHRR, Report on Recruitment & Staffing|Last Updated: 01/24/2008

Over the past decade, the Internet has become the single most powerful tool in recruitment advertising. Because of the growth and popularity of online recruitment, thousands of job boards are now emerging, giving employers more options than ever before. When it comes to online job boards, however, one size does not fit all.

Although many employers are satisfied with generic job boards that provide a high volume of potential candidates with broad experience, other employers may prefer to use niche job sites that offer a more targeted approach to finding candidates.

Niche job boards, and other specialized online communities, target audiences with specific needs or interests and can deliver candidates who more closely match their job qualifications. For example, if an employer is seeking sales professionals, wouldn’t it be beneficial to post the position on sites that attract or cater to members of the sales profession?