Video enhances online job ads

Virtual workplace tours mark a new phase in the evolution of recruitment, attracting jobseekers who closely match a company’s unique culture
By Antonio da Luz
|Canadian HR Reporter|Last Updated: 02/07/2008

Video is stepping up to yet another blockbuster role: Virtual recruitment.

Riding the popularity of websites such as YouTube, some employers and recruitment websites have started offering video workplace “tours” to give prospective employees a fuller sense of companies they may be interested in joining.

For employers, this is a powerful new way to attract top talent aligned with the employment brand.