What are HR’s priorities?

Survey shows transactional role still most important
By Danielle Harder
|Canadian HR Reporter|Last Updated: 02/21/2008

When Foresters, a Toronto-based fraternal benefits insurer, signed a deal last year to acquire Unity Life of Canada, it made a sharp shift in strategy — a move that had big implications for the HR team.

The deal, aimed at increasing Foresters’ sales capabilities, saw the organization move to a new distribution strategy, one where the producers — once employees — became independent insurance agents.

“We had to start treating them as customers, a whole different approach to the way we do business,” said Suanne Nielsen, senior vice-president of HR and employee communications at Foresters.