Helping SMEs hire immigrants

If employers want to succeed in the marketplace, they'll have to hire immigrants
By Shannon Klie
|Canadian HR Reporter|Last Updated: 04/07/2009

A television commercial starts with two businessmen talking about a job candidate who was educated in another country. The candidate only has international experience and his English is heavily accented. The two businessmen are unimpressed by the jobseeker and doubt his qualifications and ability to do the job.

This scenario has probably played out at countless Canadian organizations, but these two men are in India and the candidate is Canadian.

The commercial is part of a year-long campaign to raise awareness among small- and medium-sized employers (SMEs) about the advantages of hiring skilled immigrants. The campaign was launched last month by, a website that provides employers with interactive tools and resources to help them find, interview, hire, promote and retain skilled immigrants.