B.C. woos Ontarians and Quebeckers west

'Cheeky' campaign highlights western job opportunities
|hrreporter.com|Last Updated: 07/31/2009

Roses are neat, violets are best and British Columbia is hoping daffodils will convince Ontario and Quebec residents to move west.

A B.C. campaign has carpeted two major subway stations in Toronto and Montreal with large decals of the yellow flowers and bought up all available ad space with posters announcing B.C. is in bloom and is a place to find dream jobs.

B.C.'s Economic Development Minister Colin Hansen said the $382,000 "cheeky" campaign will last one month in Toronto's Union Station and Montreal's Berri-UQAM station and will reach 400,000 commuters every weekday.