Jobseekers use online networking sites to find best-fit employers

Facebook can turn employees into firm’s best ad and provide new kind of reference check
By Greg Ford
|Canadian HR Reporter|Last Updated: 04/23/2008

Eight years into the new millennium and it would seem technology hasn’t made organizations much better at attracting and retaining top workers.

Many organizations are more short-staffed than ever, leaving human resources professionals wondering if social networking sites, such as Facebook, MySpace and Friendster, might help them find employees.

Critics have suggested these social networking websites are a fad. Tell that to Microsoft, which recently invested $240 million US for a small stake in Facebook, which was started by a Harvard University student in his dorm room in Cambridge, Mass., three years ago. Facebook is now arguably the most popular social utility on the web, with more than 55 million users.