Branding HR

HR can steal a page from the marketing notebook to sell its services to employees.
By R.Owen Parker, Liz Wright, and Paulette Jubinville
|Canadian HR Reporter|Last Updated: 03/15/2001

Much has been written, said and lamented about the how the competition for talented, skilled people is now an important strategic factor in achieving corporate success. Yet the talent pool is already limited and it is only going to get smaller.

What are organizations doing to stay on top of the situation? They are attempting to become employers of choice — employers that employees flock to, and want to stay with, because of their superior organizational and human resource practices.

An important but often neglected characteristic of becoming an employer of choice is cohesion.