A double-doubly bad decision (Editor’s notes)

Firing will have a long-lasting and far-reaching effect on donut chain's image
By Todd Humber
|Canadian HR Reporter|Last Updated: 05/29/2008

Thud. Did you hear that? Thud. Thud. There it is again. The closer you are to Oakville, Ont., the louder that thud is going to be.

That’s where the head office for Tim Hortons is located. And that thudding noise you’re hearing is the sound of your colleagues in the doughnut icon’s human resources department banging their heads against the walls in frustration.

I don’t know anyone in HR at Tim Hortons. But one can just imagine the looks on their faces, and the sinking feeling in the pit of their stomachs, when news of the “16-cent Timbit incident” broke. (