‘Timbit incident’ casts light on HR and franchises

One bad move by a franchise can damage the brand
By Uyen Vu
|Canadian HR Reporter|Last Updated: 05/30/2008

When it comes to strong Canadian brands, Tim Hortons is among the elite. That’s why the firing of a worker at a London, Ont., outlet who gave a Timbit to a fussing toddler was so damaging.

Within a day, the firing of Nicole Lilliman, 27, made headlines across the country and even beyond. Head office acted swiftly, rehiring Lilliman at another location. However, she told the

Toronto Star