L’Oréal plays games with training

Cosmetic giant uses simulations, role playing to help product managers practice new skills
By Shannon Klie
|Canadian HR Reporter|Last Updated: 10/03/2008

After three months on the job, product managers at L’Oréal Canada are given their own company and required to market their products to consumers around the world.

The company is virtual, the consumers are computer-based and the product managers’ success or failure is simply a simulation. But the learning is real, says the director of learning for development at the cosmetics giant in Montreal.

“One of the main things in training is practice and simulations are really the best way to practice a new skill that you’ve just learned,” says Marjolaine Rompré.