Giving job fairs a fair shot

Done right, fairs give jobseekers a feel for employers
|Canadian HR Reporter|Last Updated: 11/12/2008

Career and job fairs are an excellent way to source and develop relationships with potential employees. Whether in a strong or weak economic environment, hiring the best individuals is critical and job fairs are an opportunity to go beyond traditional recruiting methods.

They allow employers to interact with candidates on a personal level. Employers can then assess, on a preliminary basis, candidates’ qualifications and fit for the workplace and encourage their interest in available positions. Job fairs also allow organizations to market themselves as employers of choice and, indirectly, create awareness about their products and services.