10 tips for communicating in tough times

The right plan and message can help firms regain credibility
By
|hrreporter.com|Last Updated: 11/13/2008

In the current economic meltdown, corporate communication has become even more important, according to a public relations veteran.

The right communication strategy can help organizations maintain or re-build corporate credibility that has been hard hit in recent months, said James Hoggan, of Vancouver-based PR firm Hoggan and Associates.

"Corporate credibility has never been lower," Hoggan said. "Multi-millionaire Wall Street CEOs, whose out-of-control mortgage businesses have undermined markets and economies around the world, insisted their companies were healthy only days before their collapse. Whether they were incompetent or dishonest, their actions have shattered public trust in private institutions."