10 tips for communicating in tough timesThe right plan and message can help firms regain credibilityBy 11/13/2008|hrreporter.com|Last Updated: 11/13/2008 In the current economic meltdown, corporate communication has become even more important, according to a public relations veteran.The right communication strategy can help organizations maintain or re-build corporate credibility that has been hard hit in recent months, said James Hoggan, of Vancouver-based PR firm Hoggan and Associates. "Corporate credibility has never been lower," Hoggan said. "Multi-millionaire Wall Street CEOs, whose out-of-control mortgage businesses have undermined markets and economies around the world, insisted their companies were healthy only days before their collapse. Whether they were incompetent or dishonest, their actions have shattered public trust in private institutions." To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.