The benefits are the message

Total rewards program useless if not understood by employees
By Robert Taylor
|Canadian HR Reporter|Last Updated: 04/20/2009

It is not just total rewards themselves that help engage and retain employees, it’s the way employers communicate these rewards. The right communication shows employees how much an organization values them. That expression of value, in turn, supports retention.

Presenting a clear and concise summary of benefits can also be an effective tool for attracting new hires and reinforcing a company’s value proposition relative to other opportunities in the job market.

Communicating benefits effectively should make use of all formats: Visual, oral and written. Program complexity, the number and size of work sites, IT capability and employee comfort with technology-based communication are all elements that can impact the approach.