Are you prepared for the real new economy?

Study predicts different business landscape by 2003 and HR needs to be ready
By David Brown
|Canadian HR Reporter|Last Updated: 02/09/2001

Finally getting costs under control and maximizing efficiency? Well hurry up — it’s time to move on.

A new study reveals that companies with the brightest futures have already moved beyond cost containment and fine-tuning operating efficiencies to focus on innovation, developing new products and a superior customer value proposition, and exploring new growth opportunities.

“The dust is still settling, but already there’s a whole new breed of company emerging,” said Jim Murta of the management consulting firm Towers Perrin and a member of the team that conducted the study. “We’re seeing a fundamental shift in business strategy towards top-line revenue generation through such means as innovation and customized new product development.”